Some Came Running by Glenn KennyTales of Brooklyn

Momofuku Milk Bar to old-time Carroll Gardens: "Drop dead," more or less

By March 31, 2012January 12th, 20267 Comments

MF

Because “con­tro­ver­sial” 360 Smith itself was­n’t enough of an insult, here’s the greet­ing the newly opened retail space of the build­ing, an out­let of Momofuku Milk Bar, has for us on its open­ing day. I’m sure if more people grouse as I’m doing, some suave Momofuku-ite will issue an order to “light­en up.” And of course who am I kid­ding as I’m at least gonna try the place. Still. Major eyeroll. 

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7 Comments

  • Mark Slutsky says:
    March 31, 2012 at 1:03 pm

    Try a corn cook­ie. You may feel dif­fer­ently about the whole thing after.

  • KEL says:
    March 31, 2012 at 2:39 pm

    Looks suf­fi­ciently annoying.

  • Oliver_C says:
    April 1, 2012 at 8:41 am

    Why would a milk bar give itself a Japanese name? It took dec­ades for the influ­ence of the West to win Japan over to drink­ing milk (or ‘cow’s udder flu­id’, as their tra­di­tion­al word for it unap­pet­iz­ingly states).

  • That Fuzzy Bastard says:
    April 1, 2012 at 10:56 am

    Oh Christ, the retail space in 360 Smith is a… So, uh, just burn­ing down build­ings is wrong, right? Like, it’s a bad thing to do? Are we all really sure about that?

  • Aehlke says:
    April 1, 2012 at 7:02 pm

    Oliver C, ori­gin­ally it was just a dessert bakery inside one of the reg­u­lar Momofuku Japanese res­taur­ants. Milk is decidedly nor­mal in Japan now, any­way – the “mod­ern” word is simply “cow’s milk” now.

  • Scott Lemieux says:
    April 4, 2012 at 12:48 pm

    If I may be per­mit­ted to gen­er­al­ize based on a single vis­it to the Manhattan loc­a­tion, the Milk Bar is far, far worse than (say) One Girl at about twice the price for com­par­able goods. It strikes me as when David Chang decided he was tired of just being a lauded chef and wanted to get really paid for it.

  • liz says:
    April 13, 2012 at 5:40 pm

    Coming from a girl who knows who arts up the signage…this was obvi­ously meant as a dark joke con­sid­er­ing the con­tro­versy of this new build­ing. People have to learn to light­en up. jeez.