In Memoriam

The Beastly Boys

By May 4, 2012No Comments

Beastie-Boys-Licensed-to-Ill

Some time between Paul’s Boutique and Check Your Head, I was on a fam­ily out­ing at some Long Island beach loc­a­tion, and my Uncle Jack asked me, out of the blue, “Glenn, are you famil­i­ar with a…rap group called the Beastly Boys?”

Um, yes, I am. It’s ‘Beastie,’ though, not ‘Beastly.’ ”

Oh.” He scowled slightly. My uncle Jack is a gentle fel­low, reli­ably droll and almost invari­ably under­stated, but he’s nev­er been big on pop cul­ture, and most of its products, on those occa­sions when he gets wind of them, tend to rate very low on his per­son­al approv­al meter. I remem­ber when he sold his Long Island sum­mer house to Foghat (anoth­er story), his say­ing to me, “I gen­er­ally don’t like these rock people, but the Foghat fel­lows were real gen­tle­men.” Anyway.

Why do you ask, Jack?”

Well, it’s funny, you know, an old friend of mine, Noël Yauch, his boy Adam is a mem­ber of that group.”

MCA? No kidding.”

What?”

MCA. That’s Adam’s ‘rap’ name.” 

Jack shook his head a little.

I’m not say­ing you’d like their music Jack, but they are pretty clev­er rhymers. Drop ref­er­ences to Japanese base­ball play­ers and all.”

Jack was slightly more impressed.

Well, the funny thing is, you know, Noël does a pretty good business—he just put in an exten­sion and a bay win­dow at our place, in fact—and he was telling me that Adam, as it hap­pens, put more into his 401K last year than Noël actu­ally made.”

Well, that’s rock and roll, Jack.”

This exchange strangely haunted my uncle for years after that. Once, he told me, he had a dream that the Brooklyn Historical Society hos­ted me as a speak­er, for a lec­ture on gang­sta rap.

A few years after that, I had the occa­sion to do a phone inter­view with Adam Yauch. It was some­where between the “Body Movin’ ” video and the form­a­tion of his film com­pany Oscilloscope Laboratories.  “I don’t know about that,” he laughed when I got to the 401K part of the story of my uncle’s bemuse­ment. This kind of demur­al, I under­stand by read­ing accounts from people who knew him well, was typ­ic­al of a genu­ine mod­esty, an earn­est desire not to make too much of a big deal of him­self even as he kept up made music­al art, made film art, made the film art of oth­ers access­ible, and mis­chiev­ously took the piss out of show busi­ness as he had been doing with his bud­dies since the very begin­ning. I’m old enough to remem­ber how so many people did­n’t get the joke, the abso­lute hys­teria engendered by License To Ill, all of it. His grace under pres­sure was fre­quently evid­ent if you cared to look at it. His excep­tion­al, con­nect­ing, gen­er­ous sens­ib­il­ity is evid­ent in many ways, and in many objects; right now, as I listen to Ill, I’m think­ing about the Blu-ray disc release of Kelly Reichardt’s Meek’s Cutoff, with its liner essay by punk rock pion­eer Richard Hell—an inspired choice and a com­pletely nat­ur­al one, but not a choice that someone with less deep back­ground in the arts than Yauch would sign off on. 

There’s an awful lot more to be said about the man. He will be missed in so many ways. 

White Castle fries only come in one size. 

No Comments

  • Sean says:

    A great man.

  • Matt says:

    Nicely done as usu­al. In light of the SLJ/AO Scott fluff today, also worth not­ing that Yauch knew the prop­er way to take critcism:
    http://www.nytimes.com/2004/06/20/arts/20MAIL.html

  • other mike says:

    great piece Glenn.

  • Bettencourt says:

    Am I the only one who remem­bers a New York magazine pro­file on the Beastie Boys many years ago which included this phrase from the writer, as if it were a charm­ing aside? [I’m quot­ing it from memory but I’m pretty sure it’s an accur­ate quote]: “Notorious homo­phobes (they wanted to call their first album ‘Don’t Be a Faggot’)…”
    I’ve nev­er been able read about the trio without remem­ber­ing that quote, and won­der­ing what reac­tion that favor­able art­icle might have had with a sim­il­ar quote begin­ning “Notorious racists” or “Notorious anti-Semites.”
    Just a thought. I’ll get off my soap box now.

  • Glenn Kenny says:

    @ Bettencourt: I don’t recall the pre­cise quo­ta­tion, but I do remem­ber a lot of stuff that went on with respect to the Beastie Boys and homo­pho­bia. Yes, appar­ently “Don’t Be A Faggot” WAS con­sidered as an album title, and rejec­ted, OR, that could just as well have been a rumor that was floated to enhance their young, loud, and snotty obnox­ious­ness rep/schtick. Horowitz, if I recall cor­rectly, made the water more hot for him­self by jus­ti­fy­ing cer­tain homo­phobic remarks/attitudes by recol­lect­ing old pervs hit­ting on him as a boy when he was grow­ing up in the West Village. Doug Simmons got pretty agit­ated over that in the pages of the Village Voice, as I recall. There was also some con­tro­versy over a couplet on “License To Ill,” said by MCA him­self, the one about “Money and juice/twin sis­ters in my bed.” Some knuckle­heads heard the next line as “their fath­er had AIDS so I shot him in the head.” The actu­al line was “their fath­er had envy so I shot him in the head.” On the oth­er hand, there’s at least one “authen­tic­ally” homo­phobic line on the record, “you drippy nosed-knucklehead, you’re wet behind the ears/you like men/and we like beers.” It’s a school­yard taunt from guys whose per­so­nas at the time were of Jerry Lewis-inflected faux hoo­ligans whose “idea” of being badass was “we went to White Castle and we got thrown out,” but if you want to take umbrage feel free. In any event, by the time of “Paul’s Boutique” all that stuff was pretty much a thing of the past, although argu­ably “I was mak­ing records while you were suck­ing on your mother­’s dick” is, you know, questionable.
    Their works sub­sequent to that and their actu­al deal­ings with actu­al people tell a rather dif­fer­ent story than, you know, an off­hand char­ac­ter­iz­a­tion from a journ­al­ist, but, again, what you will.

  • That Fuzzy Bastard says:

    Yeah, one thing I always found impress­ive about the Beasties is that while they did say some dum­bass things about women and gays when they were rich young mooks, they seemed to actu­ally learn from their mis­takes and tried really hard to do and think bet­ter in the future. Heck, look at how hard they pushed Luscious Jackson, mostly because they felt bad about for­cing “the girl” out of their band way back when. Few rock stars—few people—would have been so long-term gracious.
    Also: Adam Hornblower was a damned fine dir­ect­or. And said to be a reg­u­lar at excel­lent Carroll Gardens res­taur­ant Zaytoon’s. He’ll be much missed.

  • That Fuzzy Bastard says:

    (crap—Nathanial, not Adam—sorry)

  • Bettencourt says:

    I don’t know enough about the Boys as musi­cians or as people to know if that NY art­icle bit was in any way rep­res­ent­at­ive of their real beha­vi­or or atti­tudes – cer­tainly Yauch and Oscilloscope have allowed some first-rate films to be seen, and I give him kudos for that.
    Mostly I was amazed that the art­icle would be writ­ten in a way that sug­ges­ted homo­pho­bia was just anoth­er delight­ful quirk of those ador­able rapscal­lions, which is what the journ­al­ist’s tone suggested.
    But I hap­pily defer to those who know their work and their lives much bet­ter than I do.

  • Adam K says:

    I was second in the wait line for the world première of Wim Wenders’s “Don’t Come Knocking” at Sundance in 2006, and a guy with extra tick­ets sold one of them to me. Going into the lobby, I look around for a spot to sit and spy a familiar-looking dude sit­ting and lean­ing against a wall, sip­ping a forty. I had seen “Awesome; I Fuckin’ Shot That!”, the crowd-sourced Beasties con­cert flick the night before, so I would­n’t fail to recog­nize its dir­ect­or and co-star, MCA.
    He was gra­cious about the fact that no one had been both­er­ing him until my recog­ni­tion, which caused a few more people to take notice. I still had the pro­mo­tion­al pin with his con­cert film’s title stuck on me, so I got a quick pic­ture with him dis­play­ing the pin prom­in­ently and then let him alone. It was my first sense of him as a cinephile but cer­tainly not my last, and I’ll deeply miss his art and his advocacy.

  • Steve says:

    The band apo­lo­gized for their sex­ist atti­tudes in the LICENSED TO ILL era in the liner notes to the greatest hits album. When a review in TIME OUT NY poin­ted out that they said noth­ing about homo­pho­bia, one of the band mem­bers (I can­’t remem­ber who) wrote to the magazine and said that they were sorry about that as well. I wish Eminem had under­gone a sim­il­ar evol­u­tion with age.

  • Not David Bordwell says:

    Low and Slow” was on teh iTunez when I read this post, and the lyr­ic that con­sti­tutes the final line flowed by not one second later.
    You know someone’s had a ser­i­ous cul­tur­al impact when you walk into one of those urb­an liquor stores with pic­tures of Ashurbanipal on the wall, and the guys behind the counter shake their heads in sor­row when you go “And the forty’s for MCA.”

  • Petey says:

    Gunnin’ for That No. 1 Spot is a pretty tasty movie if you like hoops.
    And while I was nev­er a fan of the first album, everything that came after was pretty tasty too.
    I don’t mean to brag I don’t mean to boast. But I’m inter­con­tin­ent­al when I eat french toast.

  • wtf says:

    @glenn kenny–So the Boys got their start enthu­si­ast­ic­ally ped­dling viol­ent homo­pho­bia to teen­aged boys, but they moved on to oth­er things, got mar­ried, had kids, offered an off-hand sorta apo­logy about it 20 years later in a let­ter to the edit­or of a loc­al down­town magazine, so it’s all good. No harm, no foul.

  • Petey says:

    So the Boys got their start enthu­si­ast­ic­ally ped­dling viol­ent homo­pho­bia to teen­aged boys, but they moved on to oth­er things … so it’s all good. No harm, no foul.”
    You had no ser­i­ous char­ac­ter flaws at the age of 20?
    They were pretty repel­lent frat-boy types at the time of their first album, but they rap­idly grew out of it.

  • Glenn Kenny says:

    The thing is, they really were not repel­lent frat-boy types, and their whole schtick had to do with how WEAK they were at that per­sona. E.g., “because being bad news is what I’m all about/we went to White Castle and we got thrown out.” You know, BFD. “My name’s Mike D. and I can do that Jerry Lewis.” Really? And so on. The whole joke was their being these St. Ann-educated guys pos­ing as louts pos­ing as hip-hop gang­sters. Was it their fault that a lot of ACTUAL louts and frat boys latched on to what they were doing? I guess as much as it was Nirvana’s fault that the jocks that Kurt Cobain so hated star­ted turn­ing up at their shows. Make the music a little less catch­i­er, the joke a little more obvi­ous, and maybe you don’t have this audi­ence, and then you don’t get so big. And then the joke isn’t as good or, dare I say it, as “cul­tur­ally sig­ni­fic­ant” as it could have been. And this also points out one of the prob­lems of post-modernism: it can really befuddle the hell out of dim people on any side of the polit­ic­al “debate”(that one’s for WTF, not Petey).
    As for their actu­al beha­vi­or at the time and/or what not, well, yeah. As a friend asked me the oth­er day, “What did YOU say ‘no’ to when you were 24?”

  • YND says:

    enthu­si­ast­ic­ally ped­dling viol­ent homo­pho­bia” seems like a pretty blatant mis­char­ac­ter­iz­a­tion on at least a couple levels. Perhaps an obit isn’t the place for trolling. “wtf” indeed.

  • wtf says:

    Glenn, I’m dim. I have no idea what irony and post-modernism are. Thanks.
    The Boys had homo­phobic lyr­ics and planned to call their album “Don’t Be a Faggot.” (And wheth­er the album name story is true or was pure PR, in some ways it does­n’t mat­ter because the story got out there: it’s funny and bold to call people fag­gots.) Whether the BB were so clev­er, priv­ileged boys being purely iron­ic or they truly had some homo­phobic beliefs–and it’s pretty clear at least Adam Horowitz did–they exuber­antly modeled a homo­phobic stance to a recept­ive audi­ence. To your point, should they have made their “joke” more obvi­ous and in so doing, made it less fun to the insiders? Open to debate. But, appar­ently even they, or at least one of them, had mis­giv­ings years later and wrote that note to TONY. (Interestingly enough their homo­pho­bia was not weigh­ing on their minds when they apo­lo­gized for their miso­gyny in the greatest hits liner notes.) So, very late they real­ized they’d hurt people, but did­n’t do much to apo­lo­gize. Why not a full apo­logy now when there was no risk of spoil­ing the “joke”?
    Sorry I felt the need to point these things out today, but yours is a post about the man’s life and impact and while I’m sure he did some great things and brought pleas­ure to many listen­ers, it’s bet­ter for every­one that the impact of pub­lic fig­ures not be white-washed.
    Oh, and homo­pho­bia is a real con­cern in hip hop and pop music in gen­er­al. It’s not “dim” to real­ize not every listen­er under­stands the 7 levels of irony you on your lofty intel­lec­tu­al plane are able to com­pre­hend. Way to encour­age discourse.

  • Glenn Kenny says:

    @ wtf: Yeah, come on my blog with your cherry-picking and your snide “no harm no foul” and then when I object, say “way to encour­age dis­course.” Whiner. I’m not ban­ning you, or mod­er­at­ing com­ments, or any­thing like that. I’m dis­agree­ing with you, force­fully, and now you’re gonna start in with “help, help, I’m being oppressed.” WTF, indeed.

  • Steve says:

    Perhaps the reas­on the Beastie Boys’ homo­pho­bia did­n’t weigh as much on their minds as their miso­gyny is that they did­n’t express much of it in their music. On LICENSED TO ILL, it’s con­fined to a few lines, which are rather mild com­pared to the spew of Eminem or Tyler, the Creator. There’s an entire song devoted to sex­ist sen­ti­ments, “Girls,” and plenty of cas­u­al miso­gyny expressed else­where, hence far more to apo­lo­gize for. Whatever their plans were, they nev­er did call their album DON’T BE A FAGGOT. And they did explictly and unequi­voc­ally apo­lo­gize for their homo­pho­bia in the TONY let­ter, whose exist­ence you’re prac­tic­ally writ­ing off.

  • Petey says:

    The thing is, they really were not repel­lent frat-boy types, and their whole schtick had to do with how WEAK they were at that persona”
    I def­in­itely do fol­low your argu­ment. But folks can be repel­lent frat-boys while still being witty and self-deprecating.
    Or put anoth­er way, I just could nev­er get into them until Paul’s Boutique.

  • J. Priest says:

    Homophobia is a prob­lem in hip-hop, but Adam Yauch is one of the last guys I’d use to high­light that, and it’s a grossly inac­cur­ate hatchet job to dis­miss his feel­ings on that issue as an off-handed apo­logy that sur­faced 20 years late.

  • Claire K. says:

    To say that they “exuber­antly modeled a homo­phobic stance to a recept­ive audi­ence” sug­gests a com­plete lack of know­ledge of both their work and their fan base. How is one meant to address an argu­ment that con­sists of noth­ing more than “I think I heard they might be really super homophobic”?
    Inasmuch as apo­lo­giz­ing years after the fact for Licensed to Ill lyr­ics gives cre­dence to the idea that they have any­thing for which to apo­lo­gize, maybe no apo­lo­gies should have been issued to begin with. In this 2004 inter­view: http://www.ew.com/ew/article/0„648969,00.html Mike D. implies that the thing for which they should apo­lo­gize is their youth­ful unaware­ness that people might take cer­tain lyr­ics seriously–not that these things were actu­ally MEANT seriously.

  • bill says:

    I can hardly count myself as a fol­low­er of their music, but was­n’t one of the funny things about “You’ve Gotta Fight For Your Right to Party” the fact that any­body thought any of those wimpy com­plaints was any kind of ser­i­ous call for justice?

  • jbryant says:

    bill: I admit when I first heard “Fight for Your Right to Party” the joke went right past me. I remem­ber think­ing “Um, I’m pretty sure we HAVE the right to party, as long as we’re not hurt­ing any­one,” etc. “This is what passes for protest music these days?” It was my first expos­ure to them, and it did­n’t take long after that to get what they were up to.

  • Frank McDevitt says:

    This reminded me of that clip of Oprah around the time License to Ill came out, where she tut-tutted the Beasties for their lyr­ics. Tipper Gore was on the pan­el as well as, I shit you not, Jello Biafra. It reminded me of the clip because just before her tut-tutting, she calls them “the Beast Boys”.

  • other mike says:

    were the beast­ie boys even that homo­phobic or sex­ist? they were before my time but com­pared to the hip hop stuff that came after them, they seem like minor offend­ers. not con­don­ing it, but just try­ing to bring some per­spect­ive. and as glenn said, it all comes down to age. i con­doned a lot of hor­ribly sex­ist and miso­gyn­ist­ic lyr­ics when i was young­er, some­thing i would­n’t do today, so i guess fans of the music can also mature out of it. but since the music is mostly aimed at teen­age to mid 20’s kids, i guess it gets a pass in those circles. those odd future guys are are by far the worst i’ve ever heard and since its all done for shock value any­way, it just makes it even more pathetic.
    lastly from what i knew of the beast­ies them they all seemed like class acts.

  • I had­n’t planned to bring this up in a memori­al thread, but since it’s out there…
    I always thought there was a link between License To Ill era Beastie Boys with Andrew Dice Clay—guys who were not at all mook assholes, but did very well play­ing mook assholes on TV, and found them­selves shocked that any­one took it ser­i­ously. Eric Bogosian was anoth­er, but because he con­tex­tu­al­ized it as per­form­ance art, and because he was so ded­ic­ated to dis­rupt­ing the audi­ence’s pleas­ure rather than increas­ing it, he did­n’t become a pop-culture face for mook asshol­ery in the same way. Very much unlike Kurt Cobain, the Beasties (and Clay) wer­en’t just express­ing them­selves and then find­ing out that people they hated were enjoy­ing the show, they were play­ing assholes, and giv­ing those assholes fun things to say, which made it much less of a sur­prise that their work would make assholes feel wel­comed and encouraged.
    It always seemed like a very NYC-of-the-late-80s thing to me, both the per­sona and the assump­tion that no one could pos­sibly take it ser­i­ously. From my per­spect­ive (I was still liv­ing small-town life back then) it seemed like a side effect of Manhattan complacency—“No one could pos­sibly take the dumb stuff I say ser­i­ously!” is the kind of fool­ish­ness that NY’ers who’ve lived in the city for a long time often believe, and they’re shocked when it turns out that irony rarely makes it through a cathode-ray tube, and that lots of people think the stu­pid things you’re say­ing sar­castic­ally are quite true. Even today, a lot of the edgy irony of Comedy Central’s “post-racial” humor depends on the assump­tion that every­one in the audi­ence knows how stu­pid the stuff that’s being said is, and becomes much trick­i­er when your audi­ence expands to the point that you can­’t make that assumption.
    The Beasties were always a lot quick­er on their feet than Clay, and seemed to fig­ure out how to adapt to a big­ger plat­form and the demands for sin­cer­ity that it makes. I think it’s sort of silly that so much talk focuses on a few lines on their first album, instead of the many oth­er, bet­ter records they went on to make. But I am fas­cin­ated by how they seemed like an NYC in-joke sud­denly going nation­al, and how they dealt with it much bet­ter than some oth­ers did.
    But like I say, I was­n’t in NYC at the time, and I’ve often sus­pec­ted there was a whole scene that I (like most of the coun­try) was­n’t aware of. Those of you who were there—any thoughts? Was the mook really as com­mon a char­ac­ter as it seemed? Was the joke fun­ni­er in a Manhattan base­ment space? Was there some aspect of the NY tri­bal lines that just was­n’t obvi­ous to the rest of us?

  • It’s not even enough to say we’re not homo­phobic. You have to go the next step and say we’re actu­ally anti-homophobic and pro-gay.… It makes me cringe if I think there’s some guy with a Beastie Boys hat driv­ing down the street say­ing, ‘Hey, fuck you, fag­gots!’ That’s not how we live our lives.”
    – Mike D in a 1994 inter­view with the Alternative Press

  • Glenn Kenny says:

    @TFB: To answer your ques­tion would require a much longer blog post, or even an entire book, and I shall get to work on at least the former (“A Brief History Of The Mook In The Lively Arts,” say), but in the mean­time, see also “Mean Streets” and “The Dictators Go Girl Crazy.” And for what it’s worth, a fair num­ber of New York Beasties fans back in the day did not extend their love to “Dice” Clay or Howard Stern, which lat­ter two were seen as more dir­ectly con­nec­ted to each oth­er than to the Beasties. There were many reas­ons for this—the Beasties’ more expli­cit loc­a­tion with­in a cer­tain tra­di­tion of absurd­ism for one. Another was that the Beasties were, you know, rap­pers, hip-hoppers; this was not a form of music for which Clay or his fan base had a whole lot of love, for reas­ons which I trust I don’t much need to get into.

  • Hunh— that’s actu­ally really inter­est­ing to me. I had­n’t quite real­ized that in NYC at the time, the Beasties would be in the box for “rap­pers” (i.e. people who par­ti­cip­ate in African-American cul­ture) rather than “faux mooks”. I figured they would have been seen as a hard­core group doing a joke on rap music, and hence com­fort­ably joined with the Clay/Stern axis. That was how they were seen in my very dis­tant neck of the woods, but like I said, it seems that per­cep­tions inside The City were very different.

  • Glenn Kenny says:

    @ TFB: N.b., “Slow and Low” on “Ill” is actu­ally a RUN-DMC com­pos­i­tion, to cite just one mark­er of their hip-hop cred. The ostens­ible lack of authen­ti­city inher­ent in their stance was always trad­ing jabs with some­thing like actu­al authen­ti­city, which was part of what made them as inter­est­ing and enga­ging as they were.

  • Petey says:

    Slow and Low” on “Ill” is actu­ally a RUN-DMC com­pos­i­tion, to cite just one mark­er of their hip-hop cred.”
    And lets not for­get the tasty cameo in Michael Schultz’s Krush Groove as anoth­er mark­er of hip-hop cred. They were nev­er play­ing a joke on rap music. The prob­lem­at­ic aspects of the whole Licensed to Ill pro­ject lay else­where for me.
    But like I say, I was hooked as of Paul’s Boutique. And Adam was always the cool Beastie. RIP.
    (And why do we nev­er talk about Michael Schultz any­way? Did some pretty great stuff.)

  • JC says:

    High-concept and ugly, quite a mix, but I’ve nev­er listened to a whole album, the 3 of them shout­ing at you like a drunk­en uncle at wed­dings end. Fortunately for them, they did not ven­ture onto my lawn.

  • I would argue that “Girls” pretty much demon­strates the Beasties iron­ic dis­tance from their sub­ject matter:
    “Girls! To the dishes/ Girls! to clean up my room/ Girls! To do the laundry/ Girls! And in the bathroom”…
    Which isn’t to say that they did not take the form ser­i­ously. Then again I’m about their age now as when they made the album. One only needs to listen to how ter­rible a group like LMFAO is to see how soph­ist­ic­ated they were even on an album as incho­ate as Licenced to Ill. “Paul’s Boutique” on the oth­er hand has a Joycean dens­ity and Marxian alac­rity. They wer­en’t so much post-modern as modernist.
    With regards to MCA he groun­ded the group by vir­tue of his impress­ive growl provid­ing the needed bal­ance to Mike D and Ad-Roc’s Jerry Lewis whine. He will be sorely missed.

  • Joel Ehly says:

    Unlike wtf (nice name, dick­wad), I’ll put my name to this post. It makes me phys­ic­ally ill to think that some anonym­ous asshole has shown up to mock one of the most humble and sin­cere guys in hip-hop because early in his career he was part of a music­al act that made com­ments that were both homo­phobic and sex­ist. I’m not dis­agree­ing that the com­ment­ary was there, but that 35 years ago. Get the fuck over your­self if you think you’re some voice of truth point­ing out the injustice in the world. The man is dead. In his life­time he worked hard not only to fight reli­gious per­se­cu­tion but to cre­ate a pro­duc­tion com­pany that opens its doors to a wide vari­ety of cine­mat­ic voices.
    You have to be a spe­cial level of douche bag to claim the man behind Oscilloscope Pictures was some sort of frat boy jack ass. Way to go, wtf, way to go. Thanks for expos­ing us to the truth.

  • Petey says:

    Paul’s Boutique” on the oth­er hand has a Joycean dens­ity and Marxian alac­rity. They wer­en’t so much post-modern as modernist.”
    If Paul’s Boutique was their Ulysses, then Hello Nasty was their Finnegan’s Wake.

  • Not David Bordwell says:

    Girls” always struck me as their Ramones trib­ute, or maybe the flip side of the Waitresses’ “I Know What Boys Like” … a nov­elty goof.

  • john dodge says:

    Novelty goof” not in any way being a bad thing in rap back then. The music cer­tainly had more of a sense of humor, from ‘Rappin’ Duke’ to com­ic per­so­nas, like ‘Cinderfella Dana Dane’ (film ref­er­ences!), Biz, etc. I think the audi­ence was conditioned/receptive to an artist that was ‘just bug­gin’. Maybe people took the Beasties ser­i­ously, what do I know, I was 12, but since my first expos­ure to them was the ‘Cooky Puss’ cas­single, the thought nev­er entered my mind.
    More cred: My recol­lec­tion is that you were more likely to see ‘Hold It Now, Hit It’–a song some­what less reli­ant on clown­ing and, uh, Kerry King to crossover–on Video Music Box and Rap City than you would the big­ger hits.