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August’s “Unsheets”

By Cinema

John August coins a term for those beau­ti­ful mock posters for exist­ing films: “unsheets”

By strip­ping away the cred­it blocks and pithy taglines, unsheets dis­till films down to their essence — an essence that may not have even been appar­ent when the movie was released. Studios may own copy­right, but fans feel emo­tion­al own­er­ship, and these posters reflect that. Ultimately, unsheets aren’t about the movies that came out, but the movies they became.

Here’s my favour­ite (because it’s for my favour­ite film):

Die Hard unsheet by Olly Moss

Die Hard unsheet by Olly Moss