Most big films get a special level of promotion before they are unleashed on the general public – they get what we call a ‘radio preview’.
This is where a couple of hundred random citizens turn up at a cinema having won tickets to a film they can’t remember the name of, get jollied along by a couple of minor local celebrities in branded apparel (best known for getting up early and talking into microphones), get asked collectively whether they feel “alright” (and answer collectively in the affirmative), then have bags of confectionery thrown at them in exchange for answering trivia questions.
