Review: State of Play, Synecdoche, New York, I Love You Man, Paul Blart- Mall Cop, Easy Virtue, Bottle Shock, The Escapist, In Search of Beethoven and Trouble Is My Business
It’s a little known fact in the movie industry that most cinema releases serve no greater purpose than to provide some advance publicity for an inevitable DVD release. This week seven new films were released into the Wellington market and barely more than a couple of them justified taking up space and time on a big movie screen.
First up, I Love You, Man – another in the endless parade of cash-ins on the formula literally coined by Judd Apatow with 40-year-old Virgin and Knocked Up. In this version usual side-kick Paul Rudd takes centre-stage as mild-mannered real estate agent Peter Klaven, engaged to be married but with no Best Man. All his friends are women, you see, and hijinks ensue as he attempts to generate some heterosexual male friendships and get some bro-mance in his life.
The key thing to point out here is that I love You, Man isn’t very funny and is very slow, but it will trot out the door of the video shop when the time comes, thanks to people like me giving it the oxygen of publicity. Dash it, sucked in again.