Apple: America’s best retailer in Fortune:
That’s what makes Apple such a hard study: The subject won’t sit still for its portrait. “I can’t even remember Apple without the stores,” says Jobs. It’s a statement of how integral they’ve become to the company; 8,000 of Apple’s 20,000 employees, he notes, work in retail. But it’s also a reminder that what we’re glimpsing are his taillights.