No sounds like the kind of thing a toddler in the middle of a tantrum might say, while stomping around your lounge room at bedtime. At the cinema, though, the tantrum belongs to the corrupt dictatorship of Chile’s Augusto Pinochet, forced through international pressure to let others play in his sandpit. In 1988 he announced a referendum that would demonstrate — by fair means or foul — that the people loved him, weren’t interested in democracy and that those who thought different were nothing but communists and terrorists.
15 years after he and his military junta overthrew the legitimate left-leaning government of Salvador Allende, the question in the referendum would be a simple one: “Yes” to keep the dictatorship and “No” for a return to free elections. No, Pablo Larraín’s brilliant movie, looks at the campaign from the perspective of an ad guy — a Mad Man — played by Gael García Bernal, who harnessed the latest corporate sales techniques and the power of television to change the direction of a nation.